How Pay Per Call Metrics Can Help You Grow Your Business

As you grow your pay per call business, it’s important to track and analyze data. This is especially true if your campaign is new.

Whether you’re an advertiser, affiliate network or publisher, it’s important to know what’s working and what’s not. With Invoca’s AI call tracking, analytics and attribution capabilities, you’ll be able to optimize your pay per call campaigns to improve conversions.


A cost-per-call is a key metric for call centers and helps them keep an eye on how effectively their budget is being spent. It is a simple calculation that divides your operational costs by the total number of calls handled in a certain period of time.

Cost per call is a great way to measure efficiency and see if your costs are increasing faster than call volume. It can also give you a good indication of how efficient your agents are and help you identify ways to improve.

While it can be a little confusing, cost-per-call is actually a relatively simple metric that can help you determine whether your call center is spending money efficiently.

This metric can also be used to evaluate new technology. For instance, if a natural language IVR or AI Self-Service can help lower your cost per call, it’s worth considering implementing it as a solution.


Cost-per-click (CPC) is a marketing metric that allows businesses to track how much they pay for each click on their ads. Understanding this metric can help you develop an effective digital marketing strategy and meet your budgetary requirements.

CPC is calculated by dividing the total cost of an advertising campaign by the number of clicks it receives. It’s a crucial metric for companies running paid search campaigns.

The cost per click of your ad depends on the keywords you bid on and how competitive those keywords are. It also varies from publisher to publisher.

One way to lower your CPC is by targeting low competition variations of the keywords you’re bidding on. This can help you get more relevant clicks and improve your Quality Score.

Another way to reduce your CPC is by eliminating keywords that aren’t relevant or have a high drop off rate. This can be done through keyword research and by refining your target audience and keywords.


Cost per call is a key performance indicator (KPI) that allows you to measure how efficiently your contact center operations are running. It’s a valuable metric that can help you track and improve your operations while also improving customer satisfaction.

A high cost per call indicates that your team is spending too much money on each customer interaction, which limits your efficiency. However, this metric can also point to inefficiencies within your organization that you may not be aware of.

In order to make sure that your costs are as low as possible, consider using a service that bills in 12-second increments. This can significantly lower your cost per call by ensuring that you are only paying for the exact time that agents spend on calls.

You should also consider measuring your First Call Resolution (FCR) and back-outs to ensure that your overall call volume is being effectively handled by your customer support staff. These metrics will allow you to see what’s working and what isn’t, so you can make adjustments as necessary to keep your costs down.


Cost per lead is an important marketing metric that measures how efficient your marketing and sales campaigns are at generating new leads. It also enables you to calculate the potential ROI of your marketing efforts and determine advertising budgets.

The cost-per-lead metric is calculated by taking the total amount of money that was spent on a particular campaign and dividing it by the number of new leads created. It is especially helpful for direct response marketing channels, such as digital display ads or web pages with a call to action (CTA) that require the user to fill out a form in order to access further information about your business.

It is crucial that your team knows the right way to measure the cost-per-lead of any campaign. This includes understanding how the numbers you are measuring compare to your company’s overall revenue goals and profit margin.